Executive Summary — Membership One
Product Vision
Membership One is a comprehensive, modular, multilingual, cloud-based software platform purpose-built for the European sports and fitness industry. It serves sports clubs, fitness studios, dance and martial arts schools, youth organizations, municipal sports facilities, company sports groups, and rehabilitation centers with a single integrated solution covering administration, operations, communication, marketing, and financial management.
Market Opportunity
The fragmented European sports management software market is dominated by point solutions and legacy desktop applications. Analysis of 50+ competitors reveals no single platform delivers all six capabilities that sports organizations need:
- Combined Club and Studio Management — One platform for both volunteer-run clubs and commercial fitness studios
- Tournament and Event Planning — Integrated scheduling, participant management, sponsor coordination, and ticketing
- Resource and Space Management — Intelligent booking, utilization tracking, and forecasting
- White-Label and Franchise Support — Multi-tenant architecture with full branding customization
- Mobile-First, API-First Architecture — Cross-platform native apps, offline capability, and open APIs
- Integrated Payment Service — Built-in billing, SEPA direct debit via the proven Cash360 payment engine
Target Audience
| Segment | Examples | Size |
|---|---|---|
| Traditional sports clubs | Football, tennis, swimming, athletics clubs | ~90,000 in DACH alone |
| Fitness studios | Gyms, boutique fitness, CrossFit boxes | ~12,000 in Germany |
| Dance & martial arts schools | Ballet, hip-hop, karate, judo schools | ~15,000 in DACH |
| Youth organizations | Youth sports leagues, school sports programs | ~25,000 in DACH |
| Municipal sports facilities | Public pools, sports halls, recreation centers | ~8,000 in Germany |
| Company sports groups | Corporate fitness programs, Betriebssport | ~5,000 in Germany |
| Rehabilitation centers | Reha-Sport, physiotherapy with group programs | ~7,000 in Germany |
Key Differentiators
- EU-wide multilingualism from v1.0: 32 languages including RTL (Arabic, Hebrew)
- Effortless UX: Gestalt-law-based design principles ensuring simplicity for non-technical users
- Franchise support: Multi-tenant hierarchy (Manufacturer → Franchise → Club)
- Cash360 integration: Battle-tested payment infrastructure handling millions of transactions
- Self-service onboarding: Automated tenant provisioning in <60 seconds
- Open architecture: REST API-first design, future GraphQL and webhook support
Revenue Model
| Tier | Monthly | Annual | Target |
|---|---|---|---|
| Starter | EUR 0.99 | EUR 9.99 | Micro-clubs (<20 members) |
| Team | EUR 29 | EUR 299 | Small clubs/studios (<200 members) |
| Professional | EUR 99 | EUR 999 | Mid-size organizations (200--2,000 members) |
| Enterprise | Custom | Custom | Chains, franchises, municipal (2,000+ members) |
All prices net (plus applicable VAT). No free tier. 30-day Trial Studio available for evaluation.
Growth Targets
| Year | Active Clients | MRR Target |
|---|---|---|
| 1 | 100 | ~EUR 5,000 |
| 2 | 500+ | ~EUR 25,000 |
| 3 | 2,000+ | ~EUR 100,000 |
| 5 | 10,000+ | ~EUR 500,000 |
Initial geographic focus: DACH (Germany, Austria, Switzerland), expanding across Europe.
Version Roadmap
| Version | Scope | Key Capabilities |
|---|---|---|
| v1.0 | Full platform (implemented) | Member management, contracts, billing, payment (Cash360), check-in (QR/NFC/BLE), resources, courses, events, communication, documents, import, CRM, support, accounting, trainer, shop, franchise, onboarding, mobile app, admin web app |
| v2.0 | Operational depth | Advanced billing (dunning workflows, payment plans), tournament management, committee/meeting management, enhanced analytics, additional integrations |
| v3.0 | Integrations & training | Fitness device integration, WhatsApp messaging, biometric check-in, advanced scheduling, AR wayfinding, predictive maintenance, gamification |
| v4.0 | AI & IoT | AI churn prediction, ML dynamic pricing, NLP feedback analysis, computer vision, IoT environmental monitoring, AI personal training, metaverse integration |
Company
Membership One GmbH — Independent software company. Integrates with external service providers: - My-Factura (www.my-factura.com) — Invoicing and billing - CashControl (cashcontrol.info) — Debt collection (via My-Factura) - Hetzner Cloud — Infrastructure (~EUR 100/month) - DATEV — Accounting export
Team (Initial)
4 persons: Product Manager, Frontend Developer, Backend Developer, QA Engineer. Scaling to 11 persons by Year 2 (adding: DevOps, Support, Sales, Marketing, Design, additional developers).
Strategic Goal
Transform Membership One from a single-client prototype into a commercially viable SaaS product that becomes the default choice for European sports organizations — combining enterprise depth with the simplicity and affordability that small clubs and studios demand.